The Farm Starter Kit
Dreaming of starting a microgreen business?

Kickstart your farm, with everything you need to make your microgreen business a success.

All in one single kit.

Including everything you need to grow your greens & your business!

What do you get:

  • Our renowned 3 day professionals training (20+ hours)
  • Our proven microgreen cultivation systems
  • Our extremely efficient germination rack
  • Our smart watering grow trays of different sizes
  • The best selection of organic seeds
  • Growing materials, cellulose substrate and tools essential for microgreen farming.
  • Marketing materials, worksheets, profit calculators and other digital tools, step-by-step guides, and much more!

On top of that, we will personally help you on this journey to start your microgreen business with success!

Learn more about the Farm Starter kit

Professional training: all the know-how you need

We started InstaGreen many years ago. As pioneers we learned everything the hard way. We teach you all aspects of professional microgreen farming in 20+ hours of training sessions. So that you know everything from the start!

From cultivation to profitability, you’ll learn all about:

  • Growing great microgreens, consistently
  • Different species, health benefits and recipes
  • Indoor vertical farming principles – that work
  • Setting up cultivation systems and processes
  • Building a professional farm
  • Controlling your climate & your bills
  • Regulations to take into account
  • Finding your clients
  • Running a succesful business
  • Finance, branding, marketing, sales, logistics
  • Mistakes that we – and others – made
  • and much, much more.

Efficient, robust & low maintenance cultivation systems

The Start a Farm Kit gives you our easy to use and reliable hydroponic cultivation system with smart watering trays, automated irrigation and LED-lighting included. Plus our germination rack with smart watering trays.

That way you have the most efficient setup to hit the ground running.

With our cultivation systems, the formula for microgreen LED light and water delivery systems, everything is optimized for healthy microgreen growing, while ensuring sustainable use of energy. So you can use your time building your client base and supplying them your gorgeous & delicious microgreens!

Instagreen cultivator and germinator systems for cost-effective microgreen cultivation

Growing materials to get started

This is the selection of growing materials we also use at our own farm:

All you need to test your local market & see which microgreens they love the most!

Our top picks for everyday tools.

There are a couple of other items that you need when farming professionally.

To save you time looking for things like a scale that measures grams exactly, a pressure sprayer with the right nozzle, a thermometer and hygrometer and other small tools, we have added these to the start-a-farm-kit.

This way, you can spend your valuable time on starting your first growing cycles, do marketing and contacting your first clients to show them some amazing microgeen samples!

Various examples of InstaGreen branding and graphic design - cargobike and posters

Marketing materials to grow your business

During our training, we share effective strategies for establishing both online and physical presence. Based on successful experiences, we show you how to tailor your marketing approach to your local community’s unique needs.

We have put together a package for you with InstaGreen picture materials, flyers, posters, cards and more. That you can use for your website, your online posts, printed flyers, and any other communication channel that you choose to reach your clients and grow your business.

InstaGreen quality certification

To show your clients, and potential clients, that you did your homework and know what you are doing, we’ve got you covered with the InstaGreen certification. After completing the training with success, we provide you with this quality certificate. You can put it on your website, marketing materials, online company profiles, where you like.

One-on-one consultancy

Besides the most complete training, we personally help you to get your own farm up and running. From the moment you start, you get private consultancy.

Pick our brains on the most crucial topics you want help with. Whether that is looking at your floorplans, giving feedback on plants growing, your brand development, advising on what to do when you encounter some challenges when growing.

Together we make your new business a success!

Proud to work with enthusiasts around the world!

“The professionals training was such an incredible and fun experience. It was packed full of invaluable information and the ongoing support and communication I have received also after the training has given me so much confidence moving forward with my business!”

“The training is amazingly well thought-out, very open and honest about successes and failures and extremely well explained. Let’s say this course has saved us YEARS. After 3 days of training  we feel ready to tackle years of a new business.

Thank you!”

Laura & Nathan, The Greenlings - Malaga

“You couldn’t ask for a better training programme! It was extremely well run, professional with a positive forward-thinking attitude. The training is given in a way that makes it enjoyable and full of so much important knowledge, hands-on experience and tips to ensure our microgreen farm also is a real success.”

Graham Clark, Greeny Grow - Sweden
At a farmers market having fun selling and explaining home grow kits

What motivated others to become an urban indoor microgreen farmer:

  1. Being an active member of my local community.
  2. Combining my love for agriculture while enjoying city life.
  3. Work on the future of food.
  4. Growing a business while taking care of my family
  5. Combining health, food and sustainability.
  6. Get out of the office and do something active instead.
  7. Reduce stress by getting a better work-life balance.
  8. Working in hospitality sector, without the crazy hours.
  9. Help solve global problems, by acting local.
  10. Let the entrepreneurial flame awaken in you.

And you? What are your reasons?

Let’s talk about how to make it happen!

At a farmers market having fun selling and explaining home grow kits
Tour in the InstaGreenHouse for children - showing the future of food cultivation

About our journey into Urban Farming

Years back, our farm in Barcelona started to inspire others. What was initiated as a local farming research project in 2012, blossomed into a full-scale business.

Besides farming ourselves, we began to help and teach people from Europe to North and South America, to Afrika. Soon after, we also started to build our in-house developed cultivation systems for other farms. Supplying our growing trays and cups, our substrate, our organic seeds, and more ….

Now, we entirely dedicate ourselves to helping enthusiastic entrepreneurs all over the world to set up and run their own local thriving microgreen businesses.

And we love spreading the local farming movement, globally!

These are the topics we cover during your training:

InstaGreen cultivation system with layers of beautiful microgreens

Day 1:

How to grow microgreens

InstaGreenHouse growing space with multiple cultivation systems

Day 2:

Growing space & systems

Microgreen display on a bar in Barcelona

Day 3:

The microgreen business

Showing potential clients around in the InstaGreenHouse in Barcelona

Bonus:

Let’s work on your business !

Learn by doing

We strongly believe that the best way to learn is by doing! Therefore we do not only teach the theory and show you how we do everything. We let you practice what you learned and guide you along the way.

Build a sustainable business

Building a sustainable business also means ‘financially sustainable’. We show you how to earn up to €6.240 per month per cultivation system.

First hand experience

We walked the walk and learned many lessons the hard way. We also received loads of help, from amazing people and startup-accelerators. You can take advantage of all this know-how and experience.

On top of that you get all tools and materials:

Layers with seeds in the InstaGreen germinator system

Seeding prediction tool

Use it to plan how much you need to seed today so that you have what your clients will order in 1, 2 or 3 weeks.

Cultivation scheme for different microgreens

Cultivation and grow cycle schemes

Organise the cultivation of your microgreens. From seeding to ‘ready to sell’.

instagreen starter kit with cups, celullose and seeds

Microgreen starter materials

Start growing! Test the response of your local market to different types of microgreens.

Daily to do list with the names of different team members

Daily and weekly checklists

Helps you to sleep at night, because you know that you have done everything you had to do.

Profitability calculator in excel

Profitability calculator tool

Use this to make wise decisions on pricing, capacity needs, scaling up, clients, ROI etc.

The ultimate sales guidelines

Helps you get the clients that you want, without being ‘that annoying salesperson’.

InstaGreen floorplans with various configurations for our InstaGreenHouse in Barcelona

Floorplan configuration tool

From shipping containers or your garage to larger spaces, these examples will help you to decide on your plan.

Various examples of InstaGreen branding and graphic design - cargobike and posters

Marketing materials

A great selection of materials to use for your marketing. Material such as designs, photos, brochures, presentations, texts, posters.

The Farm Starter Kit comes in 2 configurations:

Farm starter kit – small
5.950
excl. VAT & shipping cost
Total value € 7.400 – you save € 1.450
Capacity for 2080 cups / month
3-day professionals training
4 hrs private consultancy
1 x Cultivation system
1 x Germination rack
12 x Smart watering trays
10 x 1020 trays / quarter trays / flats
3024 Cups
4800 Cellulose substrate sheets
7 bags of seed
Digital microgreen busines tools
Digital marketing kit
Physical microgreen farming tools
Farm starter kit – normal
9.450
excl. VAT & shipping cost
Total value € 12.800 – you save € 3.350
Capacity for 4160 cups / month
3-day professionals training
8 hrs private consultancy
2 x Cultivation system
1 x Germination rack
24 x Smart watering trays
20 x 1020 trays / quarter trays / flats
9.072 Cups
12.000 Cellulose substrate sheets
11 bags of seed
Digital microgreen busines tools
Digital marketing kit
Physical microgreen farming tools

Download the digital brochure of the Farm Starter Kit.

Feel free also to contact us if you have any questions about the Farm Starter Kit: hello@instagreen.eu





    InstaGreenHouse growing space with multiple cultivation systems

    Frequently Asked Questions:

    You will need:

    • A hygienic space to grow where you can control the climate. A room of 12 – 15 m2 can already be enough to get started on a small scale. More ideal would be a 30 – 40 m2 room or larger, depending on your local market and ambitions to grow.
    • To create the right climate, you need a dehumidifier and, fans for airflow. Depending on your local weather, you need an air conditioner and/or heater.
    • Tables for seeding and packing,
    • A sink and water hose.
    • Storage place for your seeds, cups, substrate and other materials.
    • Also don’t forget the sales and the logistics part of your business. You most likely need a cargo bike or (electric) car/van to get your delicious greens to your clients.

    We made a little tool for you to design your own farm and make a list for yourself of the things you still need to do or buy.
    Mail us to hello@instagreen.eu if you would like to use this

    That depends off course on the size of farm you want to build. Typically this can range from 6.500 – 30.000 euro for professional local farms.

    Besides the packages we offer for your training, cultivation systems and growing materials, you also need to prepare the room where you are going to grow.

    The costs for this can vary a lot, depending on the size of your farm and what needs to be done to make that a space where you can work hygienically and control the climate.

    When possible, we highly recommend investing in the proper insulation of your room. You will then spend a lot less energy and money on the climatization of your indoor farm.
    You may also need to buy a means of transport to bring your products to your clients.

    We made a little tool for you to design your own farm and make a list of the things you still need to do or buy.
    Mail us to hello@instagreen.eu if you would like to use this

    When you have finished our training you can hit the ground running, instead of spending valuable time inventing the wheel by yourself and learning while making mistakes. You reduce your learning runway by at least half a year, most likely even more.

    As soon as you have finished setting up your growing room and your first systems, you can already start handing out samples to potential clients the week after.

    With the cultivation systems, you save a lot of time on the farming part of your business. For your business, you then mainly need to take care off seeding and watering your germinating seeds, little daily maintenance, sales & client contact, preparing the orders for your clients, and the logistics part of your business. Especially the time needed for the logistics varies highly per location (type of clients, size of orders, distance between clients, means of transport, etc).

    To give you an estimation of the time needed for the farming part: when you produce approximately 1000 cups of microgreens / week, you need to reserve approximately 10 hours / week to grow these. And say another 10 hours for the clients contact and to prepare all the orders for your clients. Plus the time to deliver your fresh greens to your local clients.

    As with many questions, the answer is: “that depends….”.
    It depends on: where you are located, the size of your community, the number of potential clients in that area, how active and effective you go after those potential clients, your competition and the amount of m2 cultivation space you have, to name a few important factors.

    There are people who support themselves and their family with their farm, some who start their business alongside another job, and others who have a team of people working in their farm, doing the logistics, sales and client contact.

    To give you some input “to do the math” and make your own calculations: with a Farm Starter Kit of 2 system of 12 trays each you have 14,5 m2 cultivation area. This equals 960 of our cups. In the germination rack with 24 trays as included in the pack, you have space for another 960 cups. 29 m2 growing area in total: space for 1920 cups (10 x 14,5 cm).
    Most microgreens take only 1 – 2 weeks to grow. We sell these in Barcelona for 3 euro / cup. (Keep in mind though that you will not use every m2 of space at all times.)

    You really do not need much space to start a local microgreen farm, 12 – 15m2 can already be enough. One of the many benefits of micro-greens and vertical farming combined :)
    While some prefer to start big from the beginning, you can perfectly start a farm in a spare room or your garage. The size of your farm mainly depends on your local market, your own farming ambitions and the space you might have available to start with (and grow bigger bit by bit).
    In any case, when you want to begin a professional farm, make sure you have a closed off space where you can work hygienically and can control the climate.

    No, at InstaGreen we want you to be free to run your farm the way you want! We also do not ask you to sign any contract with us.
    We want to help you with all our experience starting businesses and running this type of farm.
    It is our aim to make sure you understand all the different options and choices to make when building your own farm and growing your business with success.

    We teach you everything you need to know, and we are there for you along the way.

    We do not oblige you to do things our way, or to only do business with us.
    You are free to run your company the way you like!

    Ready to kickstart your Microgreen Farming business?